Why We Use Plant Based Colors in Our Candy

Because real candy shouldn’t come with real risks.

At Süss Candy, we believe that candy should be joyful—not questionable. That’s why you’ll never find artificial dyes like Red 40 or Yellow 5 in anything we make. Instead, our colors come straight from nature: spirulina, turmeric, purple carrot, beet, and other plant-based sources that are as vibrant as they are trustworthy.

From the soft pink of our Cotton Candy Chews colored with beet and red radish, to the bright yellow hue of our Pineapple Chews achieved with turmeric, we craft every color intentionally—with ingredients that are safe, familiar, and plant-powered.

What’s Wrong with Artificial Dyes?

Most mainstream candies rely on petroleum-derived synthetic dyes—chemicals like Red 40, Blue 1, and Yellow 5—which have been linked to:

• Behavioral issues in children, such as hyperactivity and difficulty focusing. In fact, the European Union requires warning labels on products containing these dyes.

• Allergic reactions, including rashes, asthma flare-ups, and migraines—especially in sensitive individuals.

• Possible long-term health risks, with some animal studies suggesting connections to tumor growth and toxicity.

We’re parents, candy lovers, and quality freaks—and we simply won’t take those risks. We believe the colors in your candy should come from real food, not synthetic additives.

Real Ingredients. Real Color. Real Flavor.

When you unwrap one of our Sour Blue Raspberry Chews, that gorgeous blue comes from spirulina, a natural algae packed with pigment—not a blue dye made from crude oil.

Our iconic Watermelon Hard Candy uses beet and purple carrot to recreate the red center and green-striped rind. Every piece is a little edible mosaic—fun to look at, safe to eat, and free from anything artificial.

More Than Just a Pretty Color

Using real plant-based colors isn’t just about avoiding bad ingredients. It’s about celebrating good ones. Here’s why it matters:

• 🌿 Cleaner candy: Perfect for kids, people with sensitivities, and anyone who reads ingredient labels carefully.

• 💬 Transparency: You deserve to know exactly what’s in your treats—and why we chose it.

• 🍬 True flavor pairing: Artificial flavors and colors often go hand-in-hand. We believe when you use real fruit and plant extracts, the color should reflect that too.

A Commitment to Candy That Cares

At Süss Candy, we’re not just making sweets—we’re making them better. That means:

✅ No artificial dyes
✅ No artificial flavors
✅ No shortcuts—just real ingredients, handcrafted in small batches

Whether you’re buying party favors, gifting something thoughtful, or treating yourself to something fun, you can feel good knowing our candy is made with integrity, creativity, and clean ingredients from start to finish.

🍬 Explore our naturally colored treats and taste the difference real makes »